Frustrations over the role played by the media in Bangladesh can be felt profoundly in every corner of the country. Trust in media , to be more precise, so called mainstream media or traditional media is in free fall for quite some time. Many of us, people behind the media, journalists, editors and publishers often seek solace in blaming the emergence of new media phenomenon, internet and social media. No one can deny the fact that people have almost given up reading newspapers over morning tea, looking at flagship news programmes at their scheduled hours, may it be in the morning or in the evening. Instead, their eyes are on handheld devices, mostly smartphones for breaking news spread through Facebook status or Tweets. If anyone wants little more about any specific story, they will look for catch–up big stories or a video clip. But, what about our failures? What about our professional leaders, the editors? Haven’t they failed their audiences by not being able to keep engaged? ...